Startup of a Startup: basic infrastructure

Today, while reading How to launch in 10 steps with less than $2000, I realised I could put to better use all the notes and experiences I have accumulated in the last few months working at Mindquilt. In fact the linked article, while presenting some interesting ideas (like the use of 99designs for logo design), seems to ignore many of the important things/tools you need to get familiar if you are serious about doing business. It turns out that starting a company is something more than choosing a domain and creating a website.

So, without further ado, that’s a proven basic infrastructure to “startup your startup”. It will add up just a few dollars to the above mentioned $2000, but you won’t regret that.

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Is there such thing as a “Startup Technology Stack”?

Ruby on Rails

Photo of Nimbu

Lately I’ve been talking and reading a lot about startups and product development, and two independent discussions have caught my attention. First, talking with an analyst working for a VC, he told me they don’t “usually invest in Java company”, because they feel Ruby, Python, C++ or (even!) .Net are more interesting for seed-stage startups. You can understand I wasn’t that happy about his words, since we are fundamentally a Java company… but anybody is entitled of his own opinion.

The second interesting discussion started around “Why your startup should be using MongoDB“, on the merits of NoSQL database used in startups.

So I went back to our technology choices. Our stack is currently composed by

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Mindquilt Updates

So, many people are asking me for updates, or to have a closer look at Mindquilt.

For them, the good news is that our beta is live (since more than a month now, actually); the (less good) news is that we are sending out invitations at a slower pace we would like to. It turned out that there are so many activities in running the company (paperwork, marketing, sales, product design, user interface, customer support and plain-old development) that we are constantly overwhelmed by the things to do. We have a plan to improve that anyway! more on that later

So, talking about updates.


Photo by Alex Dunne

The first, long due update, is about our participation in the Enteprise 2.0 Launchpad; as good ol’ Ceasar said “we came, we saw, and… we came second” (or something like that). Daniel went on stage on July 16th to present Mindquilt and, as you can guess from the diabolic grin, he was great. We had good feedbacks and a lot of interest, and 38% of the votes. So close to win.
Of course it hurts a bit to loose for a handful of votes, but we were by far the youngest company in the lot.
That’s the thing I like of my team mates: we are so excited to present our product and compete in startup competitions that we often forget we are competing against companies with 2-3 years of hard work behind, and hundreds or thousands of customers.


Photo by StewieD

Back to Europe, back to coding. We got together in Dusseldorf for a final hackathon before releasing a new beta version.  Despite the crazy world cup german days, we were able to release a lot of bug fixes and new features in the new version, mostly driven by the early feedbacks of our beta and potential customers.
We also set up a blog where you can gain more insights on Mindquilt.

Shortly after, we participated in the Techcrunch Pitch Battle in London, hosted by the new TechHub. Again a great experience, we made it to the final 8 but not in the top 3. Anton was on stage this time, and he did a great job.

What’s next? Again, so many things I don’t even know where to start.

First thing, we have been selected for the Mini Seedcamp London. It will be again Anton turn to present Mindquilt in this 20-startup-20 competition, with most of the European VCs and angels as judges. The Mini Seedcamp is next tuesday so check my twitter account for almost-real-time updates.

Code wise, besides the omnipresent bug fixes, the payment integration (via Paypal) is almost ready; I also worked on the back office part to allow us to gather more usage statistics on the product.
The next big topic is enterprise system integration… huge topic, we will as usual go back to our users and potential customers to understand what are the priorities.

Finally, we all realised that Mindquilt is taking us every day more time, and we decided to progressively close our consultancy contracts to work full time on it. Daniel is already 100% on Mindquilt, and flying back to Austin, TX to take care of business in the USA. I’ll also end my long-lasting collaboration with ITHR and Vodafone in 3 weeks to dedicate 1(5)0% of my time to this new venture. Pretty exciting eh?

I’m not sure where I’ll be based at the moment. Getting a Visa for the USA seems to be very complicated, so I’ll probably be based still in Dusseldorf, with frequent flights to Austin.

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